Cookie Policy
This Cookie Policy (the "Policy") explains what cookies are, what types of cookies are placed on your device when you visit wittio.io, and how we use them. This Policy also covers our use of similar tracking technologies, including web beacons and pixels.
This Cookie Policy does not address how we handle your personal data more broadly. To learn more about our data practices, please see our Privacy Policy.
1. What Are Cookies
Cookies are small text files that are sent to or accessed from your web browser or your device's memory. A cookie typically contains the name of the domain from which it originated, its expiry duration, and a randomly generated unique identifier. A cookie may also contain information about your device, such as your user settings, browsing history, and activities conducted on the Website.
There are several types of cookies:
1.1 Session Cookies
Session cookies expire automatically at the end of your browser session. We use session cookies to help you navigate our Website more efficiently within a single browsing session.
1.2 Persistent Cookies
Persistent cookies remain on your device after you close your browser, up to a defined expiry date. We use persistent cookies to recognize you when you return to the Website and to support analytics and performance.
1.3 First-Party Cookies
First-party cookies are placed on your device directly by us. We use these cookies to remember your preferences, adapt the Website to your language settings, and better understand how you use our platform.
For example, we work with the following service providers that use first-party cookies on our Website:
Google Analytics. Google Analytics is a service provided by Google that uses cookies and other data collection technologies to collect information about how you use our Website and to report usage trends. Our Website may use Google Signals, which allows session data to be associated with consented users who are signed into their Google accounts and have enabled Ads Personalization. Data collected through Google Signals is used solely to enhance the Google Analytics service and to connect it with other Google products we use for marketing purposes. You can manage or delete this data via Google My Activity. You can opt out of Google Analytics Advertising Features at www.google.com/settings/ads or by downloading the Google Analytics Opt-out Browser Add-on.
1.4 Third-Party Cookies
Third-party cookies are placed on your device by our service providers to help us deliver a reliable and personalized experience. We do not have direct control over cookies placed by third parties. We generally use third-party cookies for security, analytics, and advertising purposes.
We work with the following third-party providers that may set cookies on our Website:
Google (via Google Analytics and Google Ads). Google uses cookies to collect information about how users interact with our Website and to help us measure the effectiveness of our advertising campaigns. You can opt out at www.google.com/settings/ads or via the Google Analytics Opt-out Browser Add-on.
Meta (Facebook Pixel). Meta uses cookies and pixel technology to measure the effectiveness of advertising campaigns we run on Facebook and Instagram, to build audiences for retargeting, and to report on user actions taken after seeing our ads. To learn more or opt out, visit www.facebook.com/policies/cookies.
Amplitude. Amplitude is an analytics platform we use to understand user behavior and engagement within the Website, including which features, tests, games, and courses users interact with most. Amplitude uses cookies and similar technologies to collect this data on our behalf.
Zendesk. Zendesk is a customer support platform we use to manage support requests. Zendesk uses cookies to help us respond to customer queries accurately and efficiently.
Cloudflare. Cloudflare uses cookies to identify and verify trusted web traffic to our Website and to protect against malicious activity.
We do not permit any of the above service providers to use data collected on our Website for their own independent purposes. These providers are subject to confidentiality agreements and applicable data protection laws. Third-party cookies are governed by the respective providers' own privacy policies. For questions about their cookie practices, please contact them directly.
For more information about interest-based advertising and how to opt out, please visit the Digital Advertising Alliance or the Interactive Advertising Bureau.
2. Similar Technologies
2.1 Web Beacons
Web beacons (also known as pixel tags or clear GIFs) are small graphic images embedded in our Website or emails that contain a unique identifier. They allow us to recognize when someone has visited a page on our Website or opened an email we have sent, and to track engagement with our content.
2.2 Meta Pixel
The Meta Pixel is a piece of JavaScript code that helps us measure the effectiveness of our advertising campaigns on Facebook and Instagram. It allows us to understand actions taken on our Website after a user has seen or clicked one of our ads, and to build custom audiences for future campaigns.
2.3 Google Tag Manager
We use Google Tag Manager to manage and deploy tracking tags on our Website without modifying code directly. Tags deployed via Google Tag Manager may include analytics, advertising, and performance tracking scripts.
2.4 Software Development Kits (SDKs)
SDKs are pieces of code that may be included in our platform to perform functions similar to cookies and web beacons, enabling analytics and performance monitoring within the Website.
3. Why Do We Use Cookies?
When you visit or interact with our Website, our service providers and we use cookies and similar technologies to understand how you engage with our content — including tests, games, articles, and courses — and to deliver a faster, safer, and more personalized experience.
4. How We Use Cookies
Cookies play an important role in helping us provide a functional, personalized, and secure experience on our Website. As we continue to develop and improve our platform, our specific use of cookies may evolve. Generally, we use cookies for the following purposes:
Category | Description |
|---|---|
Authentication | We use cookies to remember your login credentials so you can access your account quickly and securely.
|
Security
| We use cookies to support our security features, detect potentially harmful or unauthorized activity, and protect both you and our platform.
|
Analytics and Research
| These cookies help us understand how users interact with our Website — including which tests, games, articles, and courses are most used — so we can improve our features and content.
|
Personalization
| We use cookies to remember your preferences and deliver content, recommendations, and training plans tailored to your usage patterns and Mind Profile.
|
Advertising
| These cookies help us measure the performance of our advertising campaigns on platforms such as Meta and Google, deliver relevant ads to users, and avoid showing the same advertisement repeatedly.
|
5. How Can You Manage Cookies?
Most browsers allow you to manage cookies through their settings. You can choose to block or delete cookies at any time. Please note that disabling certain cookies may affect the functionality of our Website and your ability to use some features.
For guidance on managing cookies in your browser, please refer to the following resources:
6. Cookies Table
The table below lists the cookies commonly used on our Website. This list is not exhaustive but covers the main cookies we set and their purposes.
7. Translations
This Cookie Policy is provided in English. Any translation is for convenience only. In the event of any inconsistency between the English version and a translation, the English version shall prevail.
Cookie Name | Purpose | Type |
|---|---|---|
lang | Personalization — remembers your language preference | First-party |
zlcmid | Customer support — Zendesk session and support request tracking | Third-party |
session_id | Authentication — maintains your login session | First-party
|
_ga, _gid, _gat
| Analytics — tracks usage and session data via Google Analytics
| Third-party
|
_fbp, _fbc
| Advertising — Meta Pixel for ad performance tracking and retargeting
| Third-party
|
__cf_bm, cf_clearance
| Security — Cloudflare bot detection and traffic verification
| Third-party
|
ajs_user_id, ajs_anonymous_id
| Analytics — Amplitude user and session identification
| Third-party
|
csrf
| Security — protects against cross-site request forgery attacks
| First-party
|